Nostalgia.

In a way, it’s baked into the medium.

I’ve been sieving through my way-too-broad Instagram graph lately — trimming, sifting through all the loose ends, trying to make sense of what’s left.
And it quietly showed me what I actually care about.

The “curated content”? Gone in a split second.
The likes of New Yorker, micro- and macro-influencers — none of them made the cut.

Weirdly —

That e-bike brand I test-drove in Amsterdam 10 years ago?
Can’t cut the cord.

A random coffeeshop in Istanbul I've been a regular?
Stays.

There’s something about these loose, accidental connections —
unoptimized, uncurated, slightly irrational —
that just sticks.

Amplified by the algorithm fatigue.

These deep dives into the obscure social media make me feel good and re-energized. Give it a try ;)